What’s Hot? And what’s Not!
Well it was certainly hot enough in the main Hall of the Mediterranean Conference Centre in Valletta this Thursday and Friday during the Digital Assembly, not really surprising considering it was 32 degrees outside and there was plenty of hot air inside too.
Before you wonder “What’s this got to do with Gaming??”, may I also remind you if you already know; and be the first to inform you if you didn’t. That Thursday the 15th June was ‘Roaming Freedom Day’ for the Good, Great and mostly Washed fair citizens of the European Union.
Which basically means, if you play on-line via your phone when overseas, or your in the business of supplying games internationally – it just got a whole bunch cheaper for us all to enjoy our sports of choice whilst away from home.
Well technically that was the good news. In the sense that its ‘good’ not to be gouged by the telco companies any more; and ‘news’, in that the EU commission actually did something constructive for a change. Though that’s pretty much where it ends, please read on.
Heard the phrase “There’s no such thing as a free lunch”, well it’s still up there with the truest of truisms. I took part in the lovely catering on offer at the Digital Assembly and paid ‘nowt’ (that’s a Yorkshire word meaning nothing – Ed.), however all of us there did indeed pay. We were there to pass on our ideas, or Intellectual Property Data if you will, to the Commission itself.
That’s known as ‘data transfer’ and now it all belongs to them, because that’s how data ownership works.
Attention, Attention Please………..
You most likely already know this, or at least you’ve suspected it for a while, but the World of data and communications is moving so fast that the EU doesn’t know what’s happening, do the Americans or even the Russian/Chinese either? So they asked us, the public, the businesses and the Academics for a bit of help. The best bit? Well I think we delivered, and I for one certainly got to learn some some new and interesting stuff.
According to one of the Professors there; 90% of all Hotmail messages are sent via servers which
have been only operating for twenty-four, yes, 24hrs. Luckily the Spam Filters catch a lot of this garbage; though as you know, if it didn’t work, they wouldn’t do it. So someone is making money here and what’s more it’s getting more automated, so Bot Wars are coming, if not already here.
Whilst I’m on the subject of the ‘Rise of the Machines’ – here’s another one. Mr. C Robbins, the CEO of CisCo popped this puppy out; currently via their systems they are linking two million new internet connected devices per month. Naturally they need a plan for their hardware/capacity growth models, and according to their projections. World wide, on all systems, by 2020, there will be one million new devices being connected – PER HOUR! It’s such a good stat he in fact quoted it twice. It made my jaw drop both times, yes, one million per hour.
Though one of my favourites is about data ownership rights. Okay, here’s the scene.
You buy a kettle, you buy a toaster, for décor reasons they’re the same brand. They are also wifi linked to the internet. Part of what we now call ‘the internet of things’ (TIOT).
So, you make some Tea and Toast – yum.
You bought the items, you made the snack, but the data generated by the devices being utilised belongs to the manufacturer of the kitchenware. So your toast habit is now data they can sell to whoever makes anything related to tea and toast. That’s valuable, and you are the one who provided that value to them.
So Marketing guys, listen up.
Let’s take another sample of TIOT data. The fridge. Connected, and able to even re-order your favourite delivered items; cos we’re all too busy now aren’t we, lets TIOT know you just pulled a cold one off the shelf – your relaxing beverage of choice.
Time for that push message to get delivered to your target market – your using this data to know when your client is relaxing and has the time available to play. To poorly para-phrase that great band ‘The Police’ – “Every step you take, every move you make, TIOT will be watching you”.
………and the EU Commission?
Well during one of the many interesting side events the hosts moaned about why there were no European Googles/MicroSoft’s/FaceBook’s etc. Then went on to explain how they had spent three years monitoring on-line companies and activity and that this ‘Digital Assembly’ is part of that process to ‘develop’ the EU responses to our new World of big data.
And that’s the problem actually, the EU is a centralise style of system. The tech giants like Google and Alibaba evolved without their help, not because of it. As the late President Ronald Reagan once said, the most terrifying words you’ll ever hear are “I’m from the Government, and I’m hear to help”.
It was a good event – just don’t try to kid us your our favourite Uncle please?
Plenary Session: ‘The EU and the global digital Transformation: Opportunities & Challenges’
On Screen – C. Robbins (CEO CisCo), R.Ritter (Co-CEO Zalando), R. Krishnamurthy (President and Head of Europe Infosys)
On Stage – (R to L) N. Shama (President of BRCK), L van den Hove (CEO IMEC), A. Ansip (Vice-President of European Commission), S. Suzuki (Vice-Minister, Ministry of Internal Affairs & Communications, Japan)
Unable to Attend – Jack Ma (CEO Alibaba) – bummer! He’s a clever guy, interesting to listen to.
The Stage is set – ready to listen to the ‘experts’. Thursday 15th June – Roaming Freedom Day!